As a Virtual Assistant, your communication should strive to be effective, and getting your audience to accept your ideas is crucial. As well-meaning Virtual Assistant professionals, we sometimes fail to maximize opportunities because of our great-to-know-but-irrelevant content. Ensure you have relevant communication with your clients or bosses.
If your speech or keynote doesn’t address the concerns at hand, your content won’t be actionable. Your audience may listen to you because of your credibility, but they won’t care enough to do anything meaningful. Make your communication actionable by being relevant, and your audience will willingly support you.
Tailor your content to address their needs and focus on one central idea and support that main theme with information strengthening its importance. Don’t go overboard with your supporting data and think only of essential points.
Relevant communication happens when someone has been talking, and you start to notice some people fidgeting while others read messages on their mobile phones. Everyone becomes bored. When the keynote speaker says something humorous, attention redirects; otherwise, it’s hard to be mentally present. We get ‘lost’ because the content is unrelated to the theme – even on Zoom.
If you want to connect with your audience, do not rely solely on your Virtual Assistant expertise because that delivery is not an excellent method. Make everything about your content relevant to the topic up for discussion to help get the audience invested in your vision, ideas, or plans. Going off on a tangent, and staying there, is sure to get your audience to tune out. A disengaged audience does you no favours.
Ensure that whatever you share as a Virtual Assistant is relevant. It’s easier to inspire action this way. A practical solution is to ensure that relevance is your foundation and because relevance makes the difference between actionable and non-actionable content, it’s also a determinant of our influence.
Your relevant communication needs to be easy to understand. Using buzz words such as “passionate”, “motivated”, or “strategic” without purpose is pointless. For example, if you say, “I am very passionate about this project.” without explaining what makes you passionate about it, then why did you say it? Buzz words do not add to a conversation unless they are explained. A good example, using the above example, would be to say, “I am very passionate about this project because my mother worked in this industry for years, and having an opportunity to do this with great clients such as yourself really excites me.” Here, you have explained your passion and attached them to that excitement.
If you are explaining a complex topic, you need to gauge your audience. If you are speaking to a group of people that are extremely knowledgeable about the topic, do not waste time explaining what they should already know. If the group is less experienced, then you may need to explain the more “simple” topics to ensure they can follow along. Ensure you know your audience and understand their skills to maintain your relevant communication.
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