“Do I even need a Virtual Assistant website?”
You may have asked yourself this before. While it’s true that many businesses don’t have a website and run purely off social media or other avenues, as a Virtual Assistant, having a website is your place to show what you can do and how you can improve your clients’ lives. So do you need a virtual assistant website? The answer is yes.
Your virtual assistant website is your place to show off your successes, portfolio, services, and more. It’s your virtual home base where people can learn about and contact you. It’s the place to offer your clients the breath of fresh air they need.
But where do you start? What should you include? What is it going to look like?
Before we get too into what pages and essential things to include on your website, you’ll want to take a step back and start at the beginning.
You will need to take three extra steps before considering designing your website or what it needs to succeed. You should do research and look into getting the following:
These are the first three steps before considering what your website will need. Purchasing a domain name and hosting can be relatively inexpensive, and you could try checking out NameCheap or Bluehost as an example. Some website platforms even offer their own hosting, but others don’t. Make sure you do this important research step.
Once that step is all figured out, let’s move on to the essentials, like what your virtual assistant website will need to succeed.
Grab a pen and get ready to take some notes. Even better, bookmark this post for later!
Your home page is usually the first (but not always) page anyone coming to your website will see, and it’s the perfect place to create an excellent first impression. Your home page is where you show off what you do and persuade your audience to click through other pages on your site. Stay on topic here, be concise, and focus on getting to the point and not selling too hard.
Your home page is where you’ll also show your potential clients how you can help them by showing them how they can be faster, more efficient, and able to focus on the parts of their company that matters rather than being stuck on all the behind-the-scenes stuff.
Your Services page is where you can list all the services you offer as a virtual assistant. This page is about what your company (or what you) can do and how your expert skills can help. The best way to show off these services is up to you. It could be long sentences, paragraphs, bullet points, or videos. If you’re using text, support your content with imagery.
When building your services page, you should remember that you’re writing this page for people, not a robot or strictly for a search engine. Include your ideal client in your content and show them the solution to their problem. Including your client in your content makes them feel a part of the team and helps them visualize how your skills will create the solutions they need. Showing off the solutions you provide and including your client in them is a great way to build a client relationship.
An about page is one of the most visited pages on any website. It’s an excellent place to communicate the story of your business, why you started it, describe the cause your company serves, and even put a face to the business by featuring yourself in a professional photo. Your about page is your chance to make your brand story shine, where you can highlight your biggest selling points and state your company’s mission and vision.
Like every other page on your website, you don’t want to sell too hard. Make sure your copy matches your brand voice, but don’t be afraid to show off a little personality. Remember that people buy from people and don’t buy brand names.
Throwing up your basic contact information on your website is excellent. It’s about giving clients a place to contact you. It’s functional. But is it inspirational? Is it encouraging? Is it fun? Does it make you want to reach out? Does it stay in line with the vibe of the rest of your copy for your website? Basics don’t inspire people to reach out.
Instead, be a little creative. You can still give clients the information they want, answer additional questions, and be creative. Make your content fun, relatable, and on-brand. Pay close attention to other brands or companies’ contact pages and learn from them!
If you want to put that basic contact information somewhere, the footer of your virtual assistant website is the best place. Your footer exists across all your pages, and it’s easily seen and found.
Imagine getting sued for your marketing services and being responsible for not making your client’s revenue goals for that year. If you don’t have a policy to protect yourself from these situations, you could land in hot water.
Make it a priority to get these pages customized to your business before your virtual assistant website goes live.
Ready to show off a little bit? Your testimonial page is the perfect place for it. Testimonials take the focus off your business and onto the customer. People trust social proof, so a testimonial page is a great place to prove the trustworthiness of your brand. You can use these in many ways, not just on your website, like in landing pages or emails. Either way, testimonials are gold for your virtual assistant website and business.
Testimonials deserve their own page. If you don’t have many testimonials, try offering your services for free in exchange for an honest review of your services. Offering your services like this is a great way to connect with other businesses and a great way to get and keep your future clients.
There are a million and one blogs on the internet, and those numbers should tell you everything you need to know. Blogs build brands, community, and trust and are regarded as one of the best forms of specialized content.
Think of your blog as the front door to your virtual assistant business. You want people to come in, have a good time, leave happy, and come back again later. Good content is critical and a must-have for a business. It’s your place to share knowledge your audience wants and become a source of authority for them so they keep coming back and subscribing to your content.
If you’re not planning on having a blog for your virtual assistant business, think again if you want to be successful.
An FAQ page is an excellent one to boost your client service. FAQ’s can educate your clients, inform them of your business practices, and even help direct clients to different sections of your website. FAQ’s allow you to respond to client inquiries before they even ask and help get clients the answers they need faster, which reflects well on your business.
As a part of being a client service hub, constantly updating and adding more FAQ’s from clients as they come up repeatedly is a good way to make sure you’re staying relevant and helpful to your audience.
Pricing is an essential page for your virtual assistant website. We can surmise that your client is here to find the pricing that best fits their needs. They could also be looking to compare prices with your competitors or simply exploring what you have to offer. You want to build this page to be as easy to understand as possible and consider ordering your services from most to least expensive. If you provide a package service, add that as a recommended plan.
Your pricing page is another one of the most important pages on your website. You’ve got to make it count, and you’ve got to stand out from your competitors. Make it informative, clean, and on-brand, and you’ll have the right pricing page for your business in no time.
Your landing pages are the lifeblood of your business. They improve conversion rates and feed your business. Their purpose is to attract customers and make them want to join your audience and purchase your services, ultimately converting them from visitors to clients. Landing pages often ask for visitor information in exchange for something valuable, called a lead magnet.
Landing pages eliminate all the activity and bustle of a website and are a single page that offers you a single value-based lead, keeping your clients’ attention strictly on the landing page. It’s an effective tactic to get people to zero in on your content and subscribe. Your lead for your landing page could be anything from a checklist to an ebook or a link to an exclusive demo or webinar.
No matter what lead magnet you use, landing pages are essential for your virtual assistant business. Clear, on-brand content will get almost every single one for your visitors to exchange their information with you, which will help to build your email list and get clients!
One thing to keep in mind when building your website is your website’s responsiveness. If you are using WordPress for your website platform and are using a lot of plug-ins, your site may run slow. It’s best to research and only pick a few plug-ins you need. Keep in mind the size and file types of the images you use on your site, as these can affect a website’s responsiveness. Finally, don’t forget to ensure your website is mobile-friendly!
You should know that there’s no such thing as a perfect website. It will change as your business goals, strategies, and other business ideas change. Your virtual assistant website should move with you, so don’t be laser-focused on making it perfect the first time. A website isn’t something you throw up and forget; it’s the story of your journey that comes along with you as you grow and change.
While there are many other things to tackle in running a business, knowing what pages to have on your virtual assistant website should be easy.