For a Virtual Assistant, what makes a client happy are the same factors that would make you happy when you use any kind of service. The key to how to get virtual assistant clients is straightforward: honesty, creativity, transparency, and clear communication go a long way in keeping your clients happy, and coming back for more. Choose one idea from below and try it out, then move on to the next one, you might find yourself a booked Virtual Assistant before you know it.
As a Virtual Assistant, keep your relationships with your clients honest and positive. If a client slips up or isn’t progressing as expected, let them know. Don’t pretend your client is doing “just fine” and address the issue. Do not point fingers or place blame, and instead help them take responsibility for the situation.
If you think your client isn’t following the plan you outlined for them, sit them down and talk to them. Help figure out the underlying reason for why they aren’t seeing results and don’t be afraid to ask questions. For example: are you stressed? Are you working more hours? Are you taking care of personal obligations?
Explain your plan to each client in a way they will understand. Explain to them how each exercise contributes to their goals, and avoid using technical jargon unless you know they’re well-versed. The goal is to further your client’s comprehension, increase their autonomy so they understand the plan and stick to it, while also increasing their confidence in you as a Virtual Assistant.
Avoid limiting your potential and keep learning. If you close your mind to alternative methods and strategies you will derail your growth as a Virtual Assistant, and your client’s. Leave room for variability and remember that everyone is different. If you decide to further your education and acquire a broader base of skillsets, you will increase your value to current clients and open the door to working with a larger, more diverse clientele as a Virtual Assistant.
Get to know your clients. Everyone has bad days and has to fulfill obligations. If you notice your client is losing focus, take the time to address the situation. If your client opens up to you regarding dilemmas, you have an opportunity to build trust in the relationship. Keep in mind that trying to force someone to “push” through an obstacle can do more harm than good.
Once your client sees that you care for their overall success, they will value, respect, and trust you while remaining open to honest communication. This will motivate them to stay on track but remember, there is a fine line between offering advice and overstepping your boundaries. Do not force an issue or offer to help beyond your capabilities.
It is important to give your clients space in the face of extreme stress or daunting obstacles. However, you should recognize when a client is making excuses and be professional enough to stop the behavior. Get in touch with them, let them know you care about their success, and give them the opportunity to ask you questions or share their concerns. Change the plan as necessary based on their feedback.
Market yourself within a service-oriented system. Invest in a professional website, business cards, and brand your social media accounts to match. Make your services available to potential clients on each of these platforms. This will allow them to read about and access your services, for example:
The key to client retention is to make your business all about your client, so use your online presence to demonstrate your service-oriented approach. Your clients will see that you are truly committed to them and they will remain committed to you, too.
An effective way of getting clients is to directly reach out to people and ask if they need help. This may sound pushy, but promoting your business should feel like you’re helping your ideal client find you.
Find virtual assistants who offer similar services and explain you have space available for new clients. They might be fully booked, and are looking for someone to refer clients to, or have clients that aren’t the right fit for them anymore.
If you want to connect with virtual assistants that offer different services, begin by introducing yourself. Tell them who you help and what you do. Then, ask if they will refer you to anyone looking for your services and offer to do the same. You should get to know other freelancers who work with people you want to work with.
Hire My Mom requires a membership but offer free trials if you want to check them out first. The good thing about this job board is that it is well vetted. That means the jobs and the businesses posting the jobs are good quality and legitimate.
Offer your ideal client a free review or consultation. Your advice will be appreciated and may inspire them to hire you to make the changes. You can share your review in a video, email, phone, etc.
So that’s our two cents on how to get virtual assistant clients! Did you use any of these tips, or have others you think are helpful? Follow CanScribe on Instagram to share your thoughts and ideas with us!
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