Get the Skills for a Professional Career in Marketing
CanScribe College has partnered with Docnito to offer a Marketing Certificate sets you up for a long, successful career in marketing.
Docnito's 7.5 Month Hands-On Marketing Certificate
If you’re thinking about training for some kind of new career, now is a great time to consider getting the skills to get into marketing. This Marketing Certificate is designed to help you find a career you can grow in! And CanScribe College is a designated college you want for a quality program. This program will help you create a new future!
One of the greatest advantages of working in marketing is that you can work in any industry! At the end of the day, you can work for an endless number of companies or be self employed.
CanScribe College, Docnito, and You!
✓ Our Marketing Certificate is 100% online, which means you never have to leave home to attend classes!
✓ The program sets you up for entry into mid-level marketing positions immediately after graduation.
✓ You can find a career working not just as a general marketer! You can work in specific roles such as a digital marketing specialist, social media manager, SEO specialist, CRM and automation coordinator, and more!
✓ The Marketing Certificate has fast-tracked graduation. Which means you can complete the program even quicker than 7.5 months!
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Why Take a Marketing Certificate course?
The Marketing Certificate was designed and built because of demand from the industry. Employers need certified marketers who have the tangible skills to perform the job.
This program was designed according to requirements from industry experts for training that will allow new graduates to successfully enter the workforce.
Having comprehensive training in Microsoft Office, Windows, Google Analytics, CRM management, and Communication (among other things) can greatly improve your employability. Having these skills, and proof that you got them from a thorough training program, can put you at the top of the hiring list.
Can I graduate faster?
Absolutely! One of the best parts about our Marketing Certificate is that you can complete it at your pace. This means you can graduate in as little as three months. If you believe you have enough knowledge in a certain area, you can attempt the quiz, and move ahead; there is nothing holding you back from completing your Marketing Certificate faster.
WHAT YOU WILL LEARN:
Students are able to take this program online, on-site or blended. Whatever works best for you, works for us!
Students in the Digital and Strategic Marketing Certificate program will learn the following:
- Demonstrate effective study habits, time management, communication skills, and digital literacy to support success in an online learning environment.
- Explain core marketing principles, ethical responsibilities, and the strategic role of marketing across digital and traditional channels.
- Conduct audience research and develop buyer personas to inform targeted marketing strategies.
- Plan, execute, and evaluate digital marketing campaigns using tools such as SEO, PPC, email marketing, and social media platforms.
- Create clear, accessible, and persuasive digital content tailored to different formats, platforms, and audience needs.
- Design and optimize websites and landing pages with attention to user experience, SEO, analytics, and e-commerce functionality.
- Implement marketing automation through CRM platforms, including data segmentation, customer journey mapping, and automated workflows.
- Analyze marketing performance using tools such as Google Analytics and other reporting platforms to assess traffic, conversions, and campaign ROI.
- Apply principles of public relations, crisis communication, and reputation management in both traditional and digital contexts.
- Collaborate with influencers, develop outreach strategies, and manage ethical partnerships that align with brand identity and audience trust.
- Integrate content, platforms, and analytics into cohesive, multi-channel marketing strategies.
- Apply personal financial planning principles—including budgeting, credit management, investment basics, and financial goal setting—to support long-term personal and professional success.
This Marketing Certificate has been approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Advanced Education and Skills Training
Students will be able to describe key expectations and responsibilities of an online college learner and apply time management and organizational techniques to plan their studies. Students will identify their preferred learning strategies and implement effective study techniques. Additionally, they will learn to communicate professionally with instructors and peers in an online setting, navigate key digital tools used in online learning, prepare for assessments and demonstrate academic integrity, and adopt strategies to manage stress, stay motivated, and maintain a growth mindset. Finally, students will develop a personal plan for ongoing online learning success.
The student will develop their knowledge and personal financial planning skills. This includes assessing the value of money and creating a clear foundation for better financial awareness. Students will identify what credit and credit history are and how they are built and managed. Further, students will analyze student loans before and after graduation, budgeting and managing their payments. Students will be able to explain the stock market and how to apply investing skills. Students will define various savings practices, such as the TFSA (Tax-Free Savings Account) and RRSP (Registered Retirement Savings Plan), and how to set up and handle them successfully. Students will identify real estate investment and the industry of financial advisors. This course will guide the student in mastering their career and protecting their personal brandt.
In this course, students will be able to identify the key components of brand identity and explain the importance of a Unique Selling Proposition (USP). They will analyze audience demographics, distinguish between different types of marketing reach, and compare online and offline marketing approaches. Students will define various marketing goals, evaluate their significance, and use analytics to assess goal achievement. They will gain foundational knowledge of search engine optimization (SEO), pay-per-click (PPC) advertising, and domain marketing. Students will be able to write effective website copy and understand the content creation process. They will evaluate the use of different social media platforms for marketing and consider the ethical and legal aspects of influencer marketing. Additionally, students will learn to design email marketing campaigns and interpret key performance metrics. Finally, they will differentiate between budgeting objectives and realities and understand the essential components of a marketing budget.
The students will be able to develop a comprehensive understanding of social media marketing, including goal setting, buyer personas, platform selection, and best practices. They will be able to create and manage paid and organic campaigns across major platforms such as Facebook, YouTube, Instagram, TikTok, and Twitter using platform-specific strategies and tools. Students will also be able to align social media channels, including LinkedIn, Yelp, and Pinterest, with campaign objectives and apply influencer marketing techniques. Additionally, they will be equipped to manage brand presence across social media, with attention to budgeting, optimization, performance reporting, and ethical considerations.
Students will be able to apply project management principles and follow the website planning process to design functional, search engine-friendly lead generation and e-commerce websites. They will understand web design roles, tools, and skills, and become familiar with web publishing fundamentals and platform options. Students will set up websites with foundational SEO, integrate social media effectively, and utilize business and geographic listings as marketing tools. They will recognize the importance of content marketing and use various channels to distribute content, including writing blog posts and social media content. Students will incorporate graphic design principles and multimedia elements such as images and video into web content. They will explore website, asset, and data security, and become familiar with CRM systems, automation tools, and plug-ins. Learners will understand how to build or enhance e-commerce websites, integrate accounting and payment systems, and use platforms like Shopify. They will also explore affiliate programs and other off-site marketing channels. Finally, students will use analytics to monitor website performance, produce reports, and apply A/B testing to optimize web design decisions.
Upon completion of this course, students will be able to write clear, accessible digital copy that supports screen reading and meets the needs of specific target audiences. They will identify appropriate digital marketing channels and structure content using headlines, sub-headlines, body copy, and calls to action (CTAs). Students will use both online and offline research to generate ideas and apply the writing process—brainstorming, outlining, drafting, and editing—to produce engaging and goal-oriented content. They will edit for clarity and marketing effectiveness and collaborate using digital writing and editing tools. Learners will create and adapt content for webpages, landing pages, PPC ads, press releases, white papers, email marketing campaigns, and social media platforms, with attention to SEO, design, and layout. Students will also explore content creation for video platforms, including scripting for vlogs, testimonials, and ads. Finally, they will recognize the importance of maintaining brand and messaging continuity across all digital marketing channels.
Students will be able to explain the evolution of internet search and describe how modern search engine optimization (SEO) ranking systems operate. They will evaluate how search engines interact with various platforms and social media, and conduct audience needs assessments to inform SEO strategies. Students will research, select, and monitor keywords and identify the qualities of high-performing content from an SEO perspective. They will consider site architecture, URL structure, and geographic targeting when optimizing for search visibility. Learners will optimize webpages for web crawlers, taking into account multimedia, readability, and internal linking, and will develop an SEO checklist for ongoing site improvement. Students will also optimize off-page elements such as backlinks, directories, and landing pages, and identify unethical "black hat" SEO tactics. They will use common analytics tools to support SEO maintenance, analyze performance metrics such as traffic, rankings, and conversions, and understand various professional roles within the SEO industry.
Students will be able to define the core concepts and principles of public relations (PR) and explain its importance to business success. They will evaluate the ethical and legal considerations in traditional and digital PR environments, including the application of ethical standards to social media practices. Students will analyze media content for legal and ethical alignment and demonstrate familiarity with a range of media channels and platforms used in strategic PR planning. They will identify different types of publics and select appropriate communication strategies for engaging with each group. Students will apply audience research methods to inform the development of strategic PR program plans, including the use of measurable tactics. They will assess the effectiveness of PR campaigns and understand how evaluation supports continuous program improvement. Learners will also explore the principles of crisis communication and issues management, including how to identify, assess, and plan for potential public issues. Finally, students will examine the fundamentals of reputation management and explore how influencer marketing supports campaign strategies across both online and offline channels.
The students will be able to understand the basic concepts of a CRM and the benefits of integrating marketing automation for business success. They will evaluate platform options and key considerations for automation. Students will analyze customer journeys and personas to deliver timely and relevant content, and they will gather and assess prospect data from forms, email, website activity, and social media, while understanding the legal aspects of data collection. They will manage CRM profiles through segmenting, tagging, scoring, and workflows, and customize email campaigns with automation tools, respecting email marketing regulations. Students will also learn to personalize and enhance websites using automation and explore features such as cookies, notifications, and terms of service. Additionally, they will build automated workflows for social media campaigns and analyze performance through reporting tools to measure outcomes like lead conversion and user engagement.
Upon completion of this course, students will be able to describe the history and foundational principles of pay-per-click advertising (PPCA) and explain how it differs from other forms of digital marketing. They will analyze real-world PPCA campaigns and identify the core components that contribute to campaign success. Students will research and define target audiences and develop strategies that align with audience needs. They will use tools such as Google Keyword Planner to select and evaluate keywords, and organize them into effective ad groups. Learners will explore major PPCA and paid social platforms and create their own search ads using Google Ads. They will understand the role of landing pages in a PPCA strategy, identify their key elements, and build sample landing pages using WordPress. Students will also examine programmatic advertising, budgeting practices, and ethical considerations, including black hat tactics. Finally, they will work with Google Analytics to interpret campaign data, generate custom reports, and apply insights to optimize performance.
Students will be able to explain the fundamental concepts of influencer marketing and its significance in modern marketing strategies. They will learn how to identify suitable influencers based on target audiences and platforms, and evaluate their effectiveness using key performance indicators (KPIs). Students will develop outreach strategies for both influencers and customers, and apply best practices to optimize brand engagement. They will explore tools and tactics for influencer collaboration, including affiliate marketing and building trustworthy branded partnerships. Learners will analyze the components of viral content and use tools to create content across various formats. They will also utilize social monitoring and listening tools to better understand target audiences and gather competitive insights. Additionally, students will examine the benefits of content aggregation tools and their impact on social media performance. Finally, they will identify legal and ethical considerations in influencer marketing and apply analytics and reporting techniques to assess and improve campaign outcomes.
Students will be equipped to build a strong professional foundation for the Canadian workplace by identifying their personal strengths and setting clear career goals. They will develop adaptability and a growth mindset to embrace lifelong learning, ensuring sustainable career success. Graduates will understand and navigate Canadian workplace culture, communication styles, and organizational structures, while creating and maintaining a professional online presence that supports effective networking and career advancement. They will also apply essential job search strategies, including crafting impactful resumes and cover letters, and preparing for interviews with confidence. In addition, students will be able to interpret employment rights and workplace policies in Canada, with consideration for social media and privacy guidelines, and will demonstrate readiness for remote and hybrid work environments through effective communication, time management, and self-motivation. Collectively, these skills will prepare them to thrive in Canada’s dynamic and diverse employment landscape.
TECHNICAL REQUIREMENTS
If you take the Marketing Certificate on campus, everything is provided.
If you take the Marketing Certificate via distance learning, it is recommended to complete the program on a Windows PC. Apple computers are compatible, however, Microsoft Office Training from the point of view of a Windows computer. You are required to have the Microsoft Office suite installed on your computer
You must have a computer with speakers and Microsoft Office software (Outlook, Word and Excel) on your computer. An internet speed of 15 mbps download, and 10 mbps upload is recommended.
We also recommend that you use the latest version of either Firefox or Chrome as your browser.
ADMISSIONS REQUIREMENTS
Students must have a minimum typing speed of 30 net-words-per-minute and pass an entry level grammar assessment. Students must also be a mature student, 19+, or have a high school diploma.
ENGLISH REQUIREMENTS
Prior to admission, applicants must meet at least one of the following English language proficiency requirements:
1. Education
A) Secondary Education
Evidence of three (3) years of full-time secondary education (Grades 8-12), or two (2) years if the grades are 10, 11, or 12, have been successfully completed where English is the principal language of instruction.
OR
B) Post-Secondary Education
Evidence of two (2) years of full-time post-secondary education have been successfully completed where English is the principal language of instruction.
OR
2. Assessment
By achieving a recognized standardized language test/assessment.
- Duolingo English Test (DET): minimum overall score of 95
- International English Language Testing System (IELTS) Academic: minimum overall score of 5.5
- Test of English as a Foreign Language (TOEFL) IBT: minimum overall score of 46
- Canadian Academic English Language Assessment (CAEL): minimum overall score of 40
- Canadian English Language Proficiency Index Program (CELPIP): Listening 6, Speaking 6, Reading 5, and Writing 5
- Pearson Test of English (PTE) Academic: minimum overall score of 43
- Cambridge English Qualifications: B2 First exam (FCE): minimum overall score of 160 or ‘C’
- Cambridge Linguaskill: minimum overall B2 level
- LANGUAGECERT Academic: minimum overall B2 level
- The Michigan English Test (MET): minimum overall B2 level
Canada
Indeed estimates that the Canadian national average in Canada for a Digital Marketer is around $58,000 per year.
1. If the institution receives tuition from the student, or a person on behalf of the student, the institution will refund the student, or the person who paid on behalf of the student, the tuition that was paid in relation to the program in which the student is enrolled if:
(a) the institution receives a notice of withdrawal from the student no later than seven days after the effective contract date and before the contract start date;
(b) the student, or the student’s parent or legal guardian, signs the student enrolment contract seven days or less before the contract start date and the institution receives a notice of withdrawal from the student between the date the student, or the student’s parent or legal guardian, signed the student enrolment contract and the contract start date; or
(c) the student does not attend a work experience component and the institution does not provide all of the hours of instruction of the work experience component within 30 days of the contract end date.
2. The institution will refund the tuition for the program and all related fees paid by the student or a person on behalf of the student enrolled in the program if the student is enrolled in the program without having met the admission requirements and did not misrepresent his or her knowledge or skills when applying for admission.
3. If a student does not attend any of the first 30% of the hours of instruction to be provided during the contract term, the institution may retain up to 50% of the tuition paid under the student enrolment contract unless the program is provided solely through distance education.
4. Unless the program is provided solely through distance education, if the institution receives a notice of withdrawal from a student:
(a) more than seven days after the effective contract date and
i. at least 30 days before the contract start date, the institution may retain up to 10% of the tuition due under the student enrolment contract, to a maximum of $1,000.
ii. less than 30 days before the contract start date, the institution may retain up to 20% of the tuition due under the student enrolment contract, to a maximum of $1,300.
(b) after the contract start date
i. and up to and including 10% of the hours of instruction to be provided during the contract term have been provided, the institution may retain up to 30% of the tuition due under the student enrolment contract.
ii. and after more than 10% but before 30% of the hours of instruction to be provided during the contract term have been provided, the institution may retain up to 50% of the tuition due under the student enrolment contract.
5. Unless the program is provided solely through distance education, if the institution provides a notice of dismissal to a student and the date the institution delivers the notice to the student is:
(a) equal to or before 10% of the hours of instruction to be provided during the contract term have been provided, the institution may retain up to 30% of the tuition due under the student enrolment contract.
(b) after 10% but before 30% of the hours of instruction to be provided during the contract term have been provided, the institution may retain up to 50% of the tuition due under the student enrolment contract.
6. If the institution provides the program solely through distance education and the institution receives a student’s notice of withdrawal or the institution delivers a notice of dismissal to the student and:
(a) the student has completed and received an evaluation of his or her performance for up to 30% of the hours of instruction to be provided during the contract term, the institution may retain up to 30% of the tuition due under the student enrolment contract, or
(b) the student has completed and received an evaluation of his or her performance for more than 30% but less than 50% of the program, the institution may retain up to 50% of the tuition due under the student enrolment contract.
7. The institution will refund fees charged for course materials paid for but not received if the student provides a notice of withdrawal to the institution or the institution provides a notice of dismissal to the student.
8. Refunds required under this policy will be paid to the student, or a person who paid the tuition or fees on behalf of the student, within 30 days:
(a) of the date the institution receives a student’s notice of withdrawal,
(b) of the date the institution provides a notice of dismissal to the student,
(c) of the date that the registrar provides notice to the institution that the institution is not complying with section 1(c) or 2 of this policy, or
(d) after the first 30% of the hours of instruction if section 3 of this policy applies.
9. If an international student delivers a copy of a refusal of a study permit to the institution, sections 1(a), 1(b), 4, 7, and 8 of this policy apply as if the copy of the refusal were a notice of withdrawal, unless:
(a) the international student requests an additional letter of acceptance for the same program that was the subject of the refusal of a study permit, or
(b) the program is provided solely through distance education.
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Is a Marketing Career Right for You?
Take the CanScribe College Career Training Readiness Quiz! It is important that you discover whether or not the Marketing Certificate is right for you.