A trend that has recently started is companies dropping the letters A, B, and O in their names. But why? The trend was started by the NHS Blood and Transplant, and a marketing company by the name of Engine Group in the United Kingdom. The reasoning behind it is simple, blood donations are down and the supply is running low.
Blood donations are necessary for the survival of many people. Someone who has been in a bad car accident can need up to 50 donors’ blood. Most people who have been affected by cancer, either having it themselves, knowing someone or having a family member affected by the disease. Cancer treatment can take up to 5 donors, and with an estimated 196,900 new cases of cancer in 2015 alone; that’s a lot of blood needed. These are larger case scenarios, but even if only 50% of these people needed 1 donor, that is 98,450 new donations needed in 2015 alone.
The letters A, B, and O are being omitted from names is because they are the three blood types. Although the campaign started in the United Kingdom, it has spread all over the world. This is an issue that does not affect one or two countries, it is a global problem. Companies like Microsoft have been changing their logos all week.
— Microsoft UK (@MicrosoftUK) August 16, 2016
This campaign lasts all week but you can donate blood at any time. We have all been affected by cancer, car accidents, or heart surgery so let’s band together to ensure no one goes untreated because of a low blood supply. Donating blood does not take much time, so book an appointment now! As the Canadian Blood Services has always said: “It’s in you to give!”